Launching on 6 July, England’s new shirt for the upcoming Rugby World Cup will be revealed first by fans on social media.
Shirt designer Canterbury and England Rugby are giving supporters the chance to be the first to reveal the new kit by signing up at Canterbury’s Facebook and Twitter pages as well as its website, www.canterbury.com. Innovative technology will then ensure that fans’ own social media feeds will automatically tweet or post the first images of the new kit at 8am on launch day, before the shirt is unveiled at Twickenham Stadium.
More than 1,000 supporters have already signed up to take part in the shirt launch, which forms part of Canterbury’s ‘Committed to the Rose’ campaign.
“This unique shirt launch continues to demonstrate how the fans are at the heart of our campaign as the nation commits to the rose,” said Canterbury CEO Chris Stephenson. “We share their passion for rugby and are proud to continue Canterbury’s commitment to the game in an innovative and exciting way.”
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